AMO’s all-clay jacquemus shop-in-shop at selfridges


jacquemus’ first shop-in-shop by AMO opens at selfridges 

 

The first Jacquemus shop-in-shop has opened in Selfridges, London’s go-to Department Store, greeting visitors on the ground floor and passersby walking along Duke Street. Completed by OMA’s research design studio AMO, the retail interior is coated in a light-colored Terracruda from floor-to-ceiling and boasts curving display shelves alongside matching chairs, tables, totems, and plinths. Meanwhile, secret cabinets and arched passageways endow the space with a sense of discovery as shoppers browse along.

 

Punctuating the all-beige backdrop are the French fashion brand’s new-in-season bags and accessories, each adding a pop of color to the soothing and uniform interior space.

 

The newly designed shop-in-shop by AMO was created following the success of Jacquemus’ hypnotic and surreal ‘Le Bleu’ installation designed jointly with Random Studio at Selfridges in May of this year. 

jacquemus' shop-in-shop by OMA/AMO at selfridges is clad in soothing terracruda clay

all images © Lewis Ronald, courtesy of Selfridges 

 

 

light-filled store + earthy textures evoking the french provence

 

OMA / AMO (see more here) opted for Terracruda clay inside the new Jacquemus shop-in-shop to uplift its surfaces with a natural, earthy texture, exuding warmth and calm that almost evokes the rural charm of the French Provence (according to first impressions). Uplifting that earth-toned design is a generous inpouring of natural light from the shop’s glazed openings facing Duke Street.

 

Layout-wise, chairs and tables were set up within small enclosures across the store, facing the curving shelves, to offer a more welcoming, intimate, unrushed experience amid the brand’s latest creations at a steady pace.

jacquemus' shop-in-shop by OMA/AMO at selfridges is clad in soothing terracruda clay

Terracruda clay-clad interiors

jacquemus' shop-in-shop by OMA/AMO at selfridges is clad in soothing terracruda clay  

curving displays define the Jacquemus shop-in-shop by AMOjacquemus' shop-in-shop by OMA/AMO at selfridges is clad in soothing terracruda clay

chair and table nestled within curving enclosures

jacquemus' shop-in-shop by OMA/AMO at selfridges is clad in soothing terracruda clay 

Jacquemus’ colorful creations punctuating the soothing, uniform backdrop

jacquemus' shop-in-shop by OMA/AMO at selfridges is clad in soothing terracruda clay

texturized surfaces, with a natural look 

 

 

 

project info:

 

name: Jacquemus Shop-in-Shop 

location: Selfridges, London, UK

design: OMA / AMO

photography: Lewis Ronald | @lewiser 

 





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