NTCRI lays taiwan’s craft spirit on the global stage of maison&objet


NTCRI at the 2022 maison et objet

 

Always a crowd-puller, The Taiwan Crafts Design Pavilion makes its appearance at the 2022 Maison et Objet. Titled ‘The Taiwanese Crafts Equation’, the National Taiwan Craft Research and Development Institute (NTCRI) exhibition echoes the ‘Meta sensible’ theme of the event and brings to the international stage the aesthetic functional crafts and the entrepreneurial spirit of Taiwan. Overall, 17 brands/creators and 4 works from the domestic timber project are exhibited at the fair. 

NTCRI lays taiwan's craft spirit on the global stage of maison&objet
‘Indigo Dye Deco’ by Taiping Blue Indigo is done with a traditional natural dyeing technique from hand-picked plants and processed with needles, threads, ropes, and wood fixtures

all images courtesy of NTCRI

 

 

The Taiwan Crafts and Design Pavilion

 

With the marketing planning directed by Taiwan’s Ministry of Culture and the National Taiwan Craft Research and Development Institute (NTCRI), The Taiwan Crafts and Design Pavilion is set to deliver hopeful messages of the ‘co-construction of substance and virtuality’ and ‘the coexistence of life and nature.’ Chang Jen Chi, director of NTCRI, worked in collaboration with international curator Cyril Zammit to settle on the theme ‘The Taiwanese Crafts Equation,’ in the hope of allowing Taiwan’s craft industry to engage with the world more deeply. From the selection of exhibits to the spatial design of the pavilion, every detail is inspired by and closely connected with meta. Viewers are guided by a clean-lined and warm-feeling wooden grille to enter the pavilion and feast on Taiwan’s contemporary craft arts.

NTCRI lays taiwan's craft spirit on the global stage of maison&objet
Chang Jen Chi (right) director of NTCRI collaborated with international curator Cyril Zammit (left) to settle on the theme ‘The Taiwanese Crafts Equation’

 

 

17 Brands/Creators & 4 Creations of Domestic Timber

 

The exhibits in the Taiwan Crafts & Design pavilion are selected through an open call, including 17 brands and 79 works from Taiwan. It is noteworthy that the director of NTCRI Chang Jen Chi and international curator Cyril Zammit both made the selection based on the potential of sustainability. Many of the candidate works are made using carbon-reducing and sustainable materials, such as domestically-grown Taiwania, Japanese cedar, bamboo, paper mulberry, bulrush, as well as recycled bottom mud from Sun Moon Lake, marble from Hualien, denim, metal, and even the ground-breaking reusable soft cement.

NTCRI lays taiwan's craft spirit on the global stage of maison&objet
TYLC Bench and Screen by Tzu Hsien Yang made with bead tree and Honduras mahogany, and the wicker-weaving technique enables greater comfort

 

 

The exhibition is further livened up by various pieces of modern wood furniture, including two works made by Chaiwood with leather and wood, and a few domestic timber and bamboo works that have been actively promoted by NTCRI in recent years, which include tables and chairs, benches, and screens, made with Taiwan-grown Chinaberry, Taiwan Acacia, Taiwania, Luanta-fir, and more.

NTCRI lays taiwan's craft spirit on the global stage of maison&objet
Chaiwood Working Desk by Taiwan furniture brand Chaiwood, made of brass, leather, and solid wood

 

 

To increase the efficiency of transaction execution, the exhibition not only works with M&O’s online platform MOM but also collaborates with the leading e-commerce platform Pinkoi. Along with its international business platform ‘Pinkoi for Business,’ the online service focuses on the needs for cross-border trade and addresses the pain points both the sellers and buyers face. A special section on its website is dedicated to the brands exhibited in the Taiwan Crafts and Design pavilion and seeks to stimulate purchasing through a shipping discount promotion.

 



Source link