reddish studio’s latex sculptures reinterpret prehistoric figurines


reddish studio’s contemporary exploration of archaeology

 

During Jerusalem Design Week 2022, Tel Aviv based research and product design group Reddish Studio exhibited their new sculpture project, Venus of Jaffa. The objects, a playful study of forms inspired by prehistoric Venus figurines, were displayed as part of the Go for Broke exhibition which presented a series of curated objects and their stories, centered on the dialogue between archaeology and design. Along this theme, Naama Steinbock and Idan Friedman, founders of Reddish Studio, design these the minimal figurines made of latex and copper as contemporary reinterpretations of their palaeolithic counterparts. The figurines spark new curiosity into the ancient figurines, while referencing both the prehistoric archaeological finds and the way that they take part in our current culture with their bespoke museum displays.

contemporary latex and copper sculptures by reddish studio reinterpret prehistoric venus figurines
the limited edition sculptures are shaped by blowing latex balloons into copper metal frames

all images courtesy of Reddish Studio unless stated otherwise

 

 

latex and copper sculptures spark new curiosity

 

The eleventh edition of Israel’s foremost design event, Jerusalem Design Week, welcomed over 40,000 eager visitors earlier this year. The event showcased an eclectic mix of exhibitions, installations, and projects, from over 150 Israeli and international designers. The work, created especially for the theme ‘For Now’, explored both the ephemerality of design and the design of ephemerality. ‘Since the Jerusalem Design Week theme was For Now, we gave our Venus figurines a different lifespan – while the archaeological Venus statuettes have survived tens of thousands of years, our new addition to their dynasty is only ephemeral, and has the lifespan of a party decoration’, comments Reddish Studio.

 

Experimenting with the archetype of the enigmatic prehistoric Venus figurines, the Israeli designers’ limited edition sculpture variations are shaped by blowing latex balloons into distinct copper metal frames. The natural curves and folds that emerge from the process are embraced, their small and elegant forms demonstrating ingenious female body representations with different levels of abstraction. Their neutral colours are a mixture of monochrome earth and skin tones, referencing both their historic clay and stone counterparts and the human body forms that they depict.

contemporary latex and copper sculptures by reddish studio reinterpret prehistoric venus figurines
the limited edition sculptures are shaped by blowing latex balloons into copper metal frames

contemporary latex and copper sculptures by reddish studio reinterpret prehistoric venus figurines
Venus of Jaffa was designed for the Go For Broke exhibition at Jerusalem Design Week 2022  | image by Dor Kedmi



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